Free Guide to Focus Groups


Enhance your evaluation efforts with this powerful guide to best practices for developing and implementing focus groups. Created by ETR's team of evaluation experts, this essential guide offers everything you need to know, including:

  • How to identify your purpose and objectives
  • Create your focus group script
  • Pilot test the protocol
  • Arrange your focus group logistics
  • Recruit participants
  • Identify an experienced group facilitator
  • Conduct your focus group
  • Analyze focus group results